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Should I Use a Local Marketing Agency?

At our Fort Collins marketing agency, we often get asked by local businesses if they should choose us just because we’re in their area. After all, with digital marketing, it is possible to work with a company from anywhere.  Most … Continued

1 vote, 5.00 avg. rating (98% score)

New Financial Insight, New Decisions

People often underestimate how difficult it is to make a decision based on new information. It may require an admission of being wrong. Investment losses play into this mentality.  People reject the notion of a sunk cost, always hoping that … Continued

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Reverse Engineering & Goal Setting

A client wants to retire in style.  How do you give them financial advice? You start with a number.  The lifestyle they want in retirement is going to take 150k a year to comfortably support.  You plan out an active … Continued

1 vote, 5.00 avg. rating (98% score)

“How Can I Sell – I Mean – Help You?

You can skip this ad in 5, 4, 3…seconds.  Click. Ad blocking.  TIVO.  Banner blindness.  What has advertising today come to? How do you market the services of a financial planner when nobody pays any attention to advertising content? Consider … Continued

1 vote, 5.00 avg. rating (98% score)

Walking In Your Client’s Shoes

Today, you have more tools to create incredible marketing content for your financial services than ever.  A beautiful website, videos, mobile responsive content, publishing tools, social media…even a one-person firm can create content that’s enterprise quality. Creating digital marketing collateral … Continued

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I Want My Financial Advice!

In online copywriting, we usually advise the use of the 2nd person voice.  For example, say “Your company will benefit from our software” instead of “Our company helps businesses with our software”. This recommendation comes from the fact that most … Continued

1 vote, 5.00 avg. rating (98% score)

What’s Your Value?

“I don’t care when the war of 1812 started, I can just look it up online!” – Anonymous history student.   Financial planner.  Two words in a job title.  So, are you more “financial”, providing information and resources, or are … Continued

1 vote, 5.00 avg. rating (98% score)